About Me
Product-focused technologist with hands-on experience leading digital products from concept to launch in fast-paced startup environments. Skilled at translating user insights, data, and business goals into scalable, high-performing solutions. Combines full-stack engineering expertise with product strategy and AI-driven experimentation.
Adept at managing cross-functional teams, aligning product vision with execution, and delivering user-centric products powered by analytics, automation, and intelligent systems.
My technical expertise spans JavaScript (Node.js, React, Next.js, Vue.js), Firebase, REST APIs, Swift, and Java. I'm also experienced in data analytics, sentiment analysis (BERT, K-Fold Validation), AI moderation, and workflow automation.
Beyond technical skills, I bring expertise in product roadmaps, lifecycle management, Agile/Scrum, growth analytics, and go-to-market strategy.
Selected Projects
A curated selection of projects showcasing my expertise in front-end development, interactive design, and digital experiences.
Work Experience
My professional journey and the companies I've had the privilege to work with.
Product and Business Development
Kreate
Co-Founded a creator monetization platform, overseeing strategy, product roadmap, and go-to-market execution.
KEY ACHIEVEMENTS:
- Conducted competitor and market analysis to define positioning, core features, and growth strategy
- Collaborated with a 6-person cross-functional team, aligning engineering, design, and operations for efficient delivery
- Helped with AI-powered moderation integration with 99.8% accuracy (tested on 10K+ messages) to ensure platform safety and trust
- Optimized budget and resources, cutting operational costs by ~40% while increasing creator acquisition
Freelance Full-Stack Developer
Remote
Scoped, built, and deployed responsive web and mobile products using React, Next.js, Swift, and Firebase.
KEY ACHIEVEMENTS:
- Delivered reusable component libraries to improve delivery speed and consistency
- Integrated RESTful APIs and optimized backends for scalability and performance
- Utilized generative AI tools (Cursor, V0.dev) for prototyping and automation in client projects
- Facilitated client discussions to balance technical feasibility, design, and business goals
Backend Developer & Product Revamp
Rintisan Teknologi Waralaba
Collaborated with the CTO to design and deploy backend systems and APIs for POS and business platforms.
KEY ACHIEVEMENTS:
- Owned a full product revamp initiative, from requirements and architecture to testing and release
- Transitioned from solo development to managing multiple product lines in parallel, ensuring smooth delivery across features
- Enhanced performance and reliability through data-driven system monitoring, query tuning, and error logging
- Applied analytical thinking and agile iteration to improve speed, uptime, and maintainability
Frontend Developer
Incentro Asia Pacific
Delivered mapping platform frontend using Vue.js, implementing modular UI and real-time integrations.
KEY ACHIEVEMENTS:
- Translated product requirements and Figma wireframes into responsive, scalable front-end architecture
- Contributed to design reviews, sprint planning, and QA processes to ensure consistency and maintainability
iOS Developer & Product Management Intern
Apple Developer Academy
Developed five iOS apps in cross-functional Agile teams, focusing on user feedback and design iteration.
KEY ACHIEVEMENTS:
- Adopted Clean Architecture principles for modular and maintainable codebases
- Presented product prototypes and MVPs in stakeholder demos and usability tests
Tech Stack
The tools and technologies I use to bring ideas to life
UI/UX Design
- Figma
- Pixso
- Framer
Web Development
- React
- Next.js
- Vue.js
- Tailwind CSS
Mobile Development
- SwiftUI
- Swift
- iOS
Backend
- Node.js
- Firebase
- Supabase
Machine Learning
- TensorFlow
- BERT
No-Code
- Webflow
- Framer
- Bubble
- Shopify